Case Study: OpenTable achieves greater sales efficiency and data capture with Cirrus Insight

OpenTable Captures Critical Data Activity with Cirrus Insight

OpenTable, the online restaurant reservation service, needed a better way to capture critical customer activity data and reduce the manual CRM work that was slowing down sales teams. By turning to Cirrus Insight, OpenTable aimed to improve sales efficiency, increase data capture, and help reps spend more time selling instead of entering information by hand.

Cirrus Insight implemented Sync, Scheduling, Sales Cadences, and Buyer Signals to automate data capture and streamline outreach. The results were significant: OpenTable tracked over 30,000 email opens and more than 75,000 sales activities in one year, recorded over 100,000 meaningful data points from inboxes and calendars, and launched more than 400 successful campaigns. These improvements increased sales velocity, boosted meeting conversions, and supported higher revenue.

OpenTable

Kadesha Miller

Global Sales Operations Coordinator