Case Study: Fossil Group achieves 500% RoAS growth ($5 revenue per $1 spent in 60 days) with The Cirqle

Fossil's RoAS grew by 500% in 60 days

Fossil Group launched a new range of smartwatches and, with an omnichannel strategy, faced difficulty measuring the ROI of digital campaigns on in‑store sales. Fossil Group engaged The Cirqle to provide mobile attribution using a custom Fossil mobile wallet card and the Create & Share platform, combined with targeted paid social ads and geo‑targeted retargeting.

The Cirqle’s solution let users save a 20% voucher to their mobile wallet, receive geo‑fenced push notifications, and have redemptions tracked at store level for accurate attribution. The campaign—supported by 6 influencers—delivered 967k impressions, 772k reach, 39k engagements and achieved $5 in revenue for every $1 spent (a 500% RoAS lift in 60 days), driving measurable in‑store traffic and sales for Fossil Group.

Fossil Group