Case Study: Fossil Group achieves 4x in-store revenue (399% ROI) with The Cirqle

$4 in revenue for every $1 in influencer spend, through unique campaign design

Fossil Group engaged The Cirqle to drive in‑store traffic and redemptions in Australia by turning paid social reach into measurable retail sales. The Cirqle deployed mobile wallet cards and time‑limited promotional offers distributed via Facebook and Instagram ads across two campaign windows in early 2019 to target shoppers and encourage store visits.

The Cirqle geotagged the wallet cards to 10 Fossil stores, used push notifications to prompt in‑store use, and tracked the customer journey from ad view to wallet save and redemption. The campaign delivered an estimated 399% ROI (about US$3.99 back per US$1 spent) and roughly $4 in revenue for every $1 of media/influencer spend, with a ~20% card save rate and ~2% in‑store redemption within three weeks — demonstrating clear, measurable uplift in retail sales driven by The Cirqle.

Fossil Group