Case Study: PepsiCo creates FOMO and drives trade sales with Cirkle

PepsiCo drives 60+ pieces of influencer coverage with Cirkle

The customer PepsiCo faced the challenge of unlocking distribution points and creating FOMO for the UK launch of their Flamin' Hot crisps and snacks range. To support this major category launch, they worked with the vendor Cirkle to ignite interest among B2B retail trade influencers.

Cirkle created an innovative peer-to-peer influencer campaign targeting convenience retailers, supplementing traditional B2B media efforts. This solution ignited a retailer-led social movement that drove significant sales success. The results were substantial, with all three products landing in the top 10 performing NPD, over 60 pieces of influencer media coverage, and one store selling 16 cases in just eight days. PepsiCo's Senior Sales Director credited Cirkle's collaborative approach for creating an industry best-in-class activation.

PepsiCo