Case Study: Guinness drives convenience summer sales with Cirkle

Guinness drives 1.2m reach with Cirkle

Guinness faced the challenge of driving summer sales in the convenience retail sector. The brand tasked its vendor, Cirkle, with creating a standout execution plan to foster customer FOMO, increase shopper pull-through, and generate industry recognition for its Lovely Drops campaign.

Cirkle implemented an activation strategy focused on executional excellence to meet these goals. The campaign achieved a total reach of 1.2 million consumers and secured 24 pieces of media coverage. Cirkle's work for Guinness successfully drove significant organic reach and generated 12 pieces of retailer UGC.

Guinness