Case Study: Dulux Decorator Centre boosts recycling engagement with Cirkle

Dulux Decorator Centre boosts recycling 25% with Cirkle

Dulux Decorator Centre, a UK-based retailer, worked with Cirkle to communicate its commitment to sustainability and engage its customers in a paint can recycling initiative. The challenge was to promote this program and encourage participation from both professional decorators and DIY enthusiasts.

Cirkle implemented a multi-channel campaign named 'Can Recycling Month'. This included a PR announcement, a customer competition, video testimonials, and a social media plan across Facebook, Instagram, and LinkedIn. Cirkle also collaborated with an influencer, DIY With Emma, to demonstrate the recycling process. The results included a 1.82% social media engagement rate, 35,000 video views, and a 25% increase in customer recycling, generating 30 million opportunities to see the campaign.

Dulux Decorator Centre