Case Study: Siemens achieves quotation turnaround in minutes (vs. 3–5 days) with Cincom CPQ

Siemens Reduces Certified Quotation Times from 3-5 Days to Minutes

Siemens’ Norwood, Ohio plant — a leading manufacturer of large AC 3‑phase induction motors — faced slow, error-prone sales processes for complex, configurable motors. Quotation turnaround commonly took 3–5 days and certified motor performance data required weeks, with manual emails and faxes creating consistency and productivity challenges across the sales organization.

Siemens implemented Cincom CPQ’s guided selling, product configurator and quotation/proposal management to automate configuration, pricing and performance-data generation. The result: certified quotations now take minutes, performance-data generation dropped from 4–6 weeks to under an hour, monthly quotes rose to 300–500, product/pricing consistency improved, higher‑margin sales increased, and engineering and IT resources were freed for other work.

Siemens