Case Study: Dennis Eagle achieves increased build rates with Cincom CPQ

Dennis Eagle Increases Build Rates with Cincom CPQ™

Dennis Eagle, part of the Terberg RosRoca Group, designs and manufactures highly configurable refuse collection vehicles for the UK and an expanding international market. Faced with hundreds of option permutations, inconsistent option descriptions across sales reps, cross‑channel requirements and evolving legislation, the company needed to standardize option definitions, guide customers through choices and automate the flow from sales to manufacturing.

Dennis Eagle implemented Cincom CPQ, chosen for its flexible rules engine and user experience, in an 18‑month project. The solution delivers a guided sales process, predefined options with approval controls for specials, and automatic generation of work orders and BOMs—resulting in fewer errors, faster quote-to-build cycles, time savings, higher build rates and a unified view of options across engineering, sales, production and service.

Dennis Eagle

Keith Day

Group Engineering Director