Case Study: ATC Trailers achieves full dealer-network visibility and a 25% improvement in close rate with Cincom CPQ

ATC Gains Full Visibility into Dealer Network and Improves Close Rate by 25%

Aluminum Trailer Company (ATC), a Nappanee, IN manufacturer of customized cargo and specialty trailers working with 75 dealers across the U.S. and Canada, was hampered by an internally built dealer configurator that produced incompatible orders and required time-consuming back-and-forth quoting. ATC needed a quoting system that reflected actual build processes to reduce errors, speed quotes and improve the dealer and customer experience.

ATC selected and integrated Cincom CPQ with order entry, engineering, production, shipping and billing, rolled out an intuitive dealer interface and trained users. The solution provided full visibility into the dealer network, standardized orders, deeper reporting and visual value-stream mapping—resulting in fewer order errors, faster, more consistent quotes, consistent data for forecasting and a 25% improvement in dealer close rate while handling 80+ dealer submissions per week.

ATC Trailers

Aaron Cannon

IT Software Projects Manager