Case Study: Emissary achieves AI-driven sales visibility and productivity with Cien

How AI Will Change Enterprise Sales

Emissary, the world's first sales intelligence network, wanted to show how AI will transform enterprise sales and spotlight vendors solving common sales problems like limited visibility into lead and pipeline quality and incomplete CRM data. Emissary featured Cien, highlighting Cien’s Global Study on the Future of Sales and its Data Enhancement Services alongside Cien’s sales productivity app.

Cien’s approach combines research and technology—publishing the Global Study to quantify AI adoption and offering Data Enhancement Services that augment CRM records and feed its sales productivity app to improve forecasting, pipeline insights, and decision-making. Emissary’s feature emphasizes measurable industry gains tied to early AI adoption (cited from Harvard Business Review) such as ~50% more leads and appointments, 60% lower costs and up to 70% less call time, and Cien’s study found 88% of sales professionals expect AI to make their jobs easier.

Emissary