Case Study: Cision achieves real-time usage visibility and more meaningful customer engagements with ChurnZero

Visibility is vital real-time usage insights facilitate meaningful engagements

Cision, a global leader in public relations and marketing software, was struggling to see how customers actually used their products: account managers had only monthly summaries and had to manually audit accounts, so conversations often lacked up-to-date engagement insight. Cision engaged ChurnZero to provide real-time usage insights and alerting to give their team timely visibility into customer behavior.

ChurnZero implemented prioritized tracking of critical events (positive, negative and neutral) and real-time alerts, giving Cision a clear picture of usage over time and removing the need for manual account audits. The ChurnZero solution enabled more meaningful, timely customer conversations, faster intervention on issues, and improved ability to fight churn through better visibility and proactive account management.

Cision

Kurt Wyckoff

Director of Client Development