Case Study: SPINS doubles customer coverage and reduces at-risk revenue with ChurnZero

SPINS doubles 1:1 customer coverage and reduces at-risk revenue by 54% with ChurnZero

Spins, a wellness-focused data company, faced the challenge that their customer success managers could not provide proactive communication to their entire customer base. Additionally, they needed to migrate a large portion of their customers from a legacy software module without causing cancellations or downgrades. They turned to the vendor ChurnZero to address these issues.

Using ChurnZero, Spins implemented a customer segmentation strategy and automated engagement campaigns to drive relevant outreach and track product usage. This solution allowed them to maintain coverage during their migration and proactively consult at-risk accounts. The results included a 54% reduction in at-risk revenue, a doubling of 1:1 customer coverage, and no revenue loss from the legacy software retirement, directly attributable to their work with ChurnZero.

Spins

Jess Lovell

Vice President, Customer Success