Case Study: iContact achieves increased adoption of key features and stronger customer ROI with ChurnZero

iContact boosts adoption of top features with ChurnZero

iContact, an email marketing service for small and medium businesses, faced a challenge with their new marketing automation solution. Despite a personalized onboarding process, some customers were not using the product's most valuable features, preventing them from achieving maximum ROI. The company needed help to increase adoption of these core features and strengthen customer engagement.

To address this, ChurnZero provided a solution where iContact developed automated nurture campaigns focused on their highest ROI features. The ChurnZero platform helped isolate non-users, deliver benefits-focused content via in-app messages and email, and schedule follow-up tasks for account managers. This process successfully increased the adoption of key features, leading to a deeper product engagement and a stronger return on investment for iContact's customers.

iContact