Case Study: HomeActions achieves 21% higher retention with ChurnZero

HomeActions - Customer Case Study

HomeActions, through its IndustryNewsletters division, provides newsletter marketing services for printed and email newsletters. Its customer success and support team needed better visibility into customer satisfaction, stronger segmentation by lifecycle stage, and a way to address churn before cancellations happened. It also wanted to reduce manual campaign work and eliminate the gap between CRM and product data.

HomeActions partnered with ChurnZero and integrated its CRM and product platform, launched NPS surveys, created customer segments based on product usage and other criteria, and built automated Plays to trigger real-time campaigns. In less than a year, the company reported a 21% increase in overall customer retention, a 10-point rise in NPS, more customer referrals, and a return on investment of over 2000% on out-of-pocket cost.

HomeActions

Pete Pietro

Customer Success Manager