Case Study: HackerRank reduces churn for at-risk customers by 50% with ChurnZero

HackerRank reduces churn for at-risk customers by 50% with ChurnZero + Pendo

HackerRank, a leading technical hiring platform serving more than 3,000 customers, struggled to track and score product behavior and provide proactive support—CS could only cover about 20% of accounts and lacked a centralized way to prioritize outreach. To solve this, HackerRank implemented ChurnZero, integrated with Pendo (and Zendesk), to capture usage signals and create a standardized customer health program.

Using ChurnZero’s ChurnScore, automated Alerts and Plays, and a single source of truth for touchpoints, HackerRank automated targeted engagement based on real-time usage data and lifecycle stage. The ChurnZero-driven program cut churn for at-risk customers by 50% within three months, increased account coverage 4x, and raised enrollment in customer advocacy programs while enabling more strategic, product-informed success plans.

HackerRank

Alaina Loori

Senior Director, Customer Strategy & Operations