Case Study: GoCanvas achieves 20%+ increase in gross retention and 33% reduction in onboarding time with ChurnZero

GoCanvas increases retention during post-merger integration

GoCanvas, a leading data collection and analytics company that recently merged with Device Magic, faced inconsistent onboarding and unreliable health scoring across its small business, mid-market, and enterprise segments. The team had limited access to product usage data and needed to standardize processes, understand Device Magic’s customers, and improve post-merger retention—challenges they originally sought to address by purchasing ChurnZero.

GoCanvas implemented ChurnZero to build data-driven, segmented onboarding and health scoring (using conditional logic plays, Success Centers, and custom dashboards), standardize best practices across both teams, and enable tech-touch experiences for small-business customers. As a result, ChurnZero helped GoCanvas reduce average onboarding time by 33% (from 90 to under 60 days), increase gross retention by more than 20%, improve first-year health scores and reduce drop-offs, and lower CSM workload while boosting customer and executive engagement.

GoCanvas

Brady James

Vice President of Customer Success