Case Study: GoCanvas achieves 20%+ gross retention growth with ChurnZero

GoCanvas increases gross retention by 20%+ with ChurnZero

GoCanvas, an industry-leading data collection and analytics company, faced challenges with inconsistent onboarding and unreliable customer health scoring after merging with Device Magic. They partnered with the customer success platform ChurnZero to standardize processes, gain data-driven insights, and create a unified customer experience across their segments.

Using ChurnZero, GoCanvas implemented automated, tech-touch onboarding and dynamic health scoring customized by customer segment. This solution reduced average onboarding time by 33%, from 90 to under 60 days. Critically, ChurnZero helped GoCanvas increase gross retention by more than 20% while significantly improving the health scores of first-year clients and reducing team workload.

GoCanvas