Case Study: Cision achieves faster onboarding and higher CSAT with ChurnZero

Cision speeds onboarding by 8 days with ChurnZero

Cision, a provider of an all-in-one PR and communications platform, faced challenges in scaling and standardizing its customer onboarding. Their customer success teams lacked real-time visibility into active journeys, had inconsistent handoffs, and struggled to manage unresponsive accounts. To address this, they partnered with ChurnZero to gain better control and efficiency.

Using ChurnZero, Cision built dynamic, customizable onboarding journeys, implemented success plans, and deployed automated playbooks. This solution standardized their processes and provided full visibility. The results included an 8-day faster average launch time, a 5% increase in onboarding satisfaction scores, and 100% visibility into active journeys. Furthermore, ChurnZero helped Cision increase team capacity by 17% without adding headcount.

Cision