Case Study: InsightSquared shortens sales ramp and improves coaching with Chorus by ZoomInfo

Ramping and Coaching the Sales Team with Chorus.ai

InsightSquared, a provider of revenue operations intelligence, was facing challenges with its sales team's ramp time and coaching consistency. Without a formal process for capturing call data, their onboarding was based on anecdotal best practices, and managers struggled to identify which reps needed specific training. To address this, they implemented the Chorus by ZoomInfo platform to gain objective insights from their sales calls.

Using Chorus by ZoomInfo, InsightSquared integrated call reviews into weekly meetings, allowing reps to solicit feedback and managers to efficiently identify coaching opportunities. The solution shortened new rep ramp time by up to 30%, enabled rookies to achieve win rates equal to veterans within five months, and provided valuable voice-of-customer insights to product and marketing teams.

InsightSquared

Neil Scott

Sales Director, Mid-Market