Case Study: Finnair scales SAF operations and corporate customer access with Chooose

Finnair launches a corporate SAF portal in months with Chooose

Finnair, an airline serving over 100 global destinations, sought to build a scalable and efficient program for managing and distributing Sustainable Aviation Fuel (SAF) environmental attributes. Starting with a passenger contribution program, their challenge grew as they began direct SAF procurement, needing to replace cumbersome manual tracking and fragmented data with a system capable of handling complex inventory and expanding customer channels. They partnered with the vendor CHOOOSE and its comprehensive SAF management platform to address this.

The solution implemented by CHOOOSE provided a centralized software platform that automated Finnair's inventory management and distribution. This enabled Finnair to launch a self-serve corporate SAF portal within months, allowing business customers to access emissions reporting and purchase SAF attributes directly. The results included streamlined operations freed from manual reconciliation, reduced operational risk, and a scalable foundation. CHOOOSE's platform allowed Finnair to efficiently expand its SAF program, supporting the airline's long-term decarbonization goals by connecting SAF operations with corporate customers.

Finnair