Case Study: Alaska Airlines boosts sustainable aviation fuel contributions with CHOOOSE

Alaska Airlines supports over 500,000 gallons of SAF with CHOOOSE

Alaska Airlines faced the challenge of advancing its sustainability goals and engaging its loyal customers in its effort to reduce aviation emissions, specifically aiming to scale the use of sustainable aviation fuel (SAF). To address this, the airline partnered with the vendor CHOOOSE, leveraging its digital solutions to integrate SAF support into the customer experience.

CHOOOSE provided a platform that enabled Alaska Airlines to run a limited-time promotion within its Mileage Plan loyalty program, allowing members to earn elite-qualifying miles by purchasing environmental attributes for SAF. The solution drove significant customer participation, resulting in contributions supporting over 500,000 gallons of sustainable aviation fuel, with an 8.6% maximization rate among participants and a 2.7% conversion rate on the campaign landing page.

Alaska Airlines