Case Study: MOO boosts product NPS with Chattermill

MOO boosts product NPS by 200% with Chattermill

MOO, an online print company, faced a challenge in improving the quantity and quality of customer insight it captured from its NPS and feedback. The company wanted to accelerate its response to customer issues and needed a better way to unify and analyze feedback from multiple data sources. To address this, MOO partnered with the vendor Chattermill and utilized its AI Feedback Analytics platform.

Chattermill designed a bespoke theme structure to interpret feedback and sentiment across MOO's data sources. This solution provided the company with scalable, near real-time analysis and easy-to-use reporting that disseminated insights across the wider organization. By using Chattermill, MOO boosted the NPS for a specific product by over 200% and increased its North American NPS by over 20 points after identifying an opportunity to improve the checkout experience.

MOO