Case Study: Ribbon Communications achieves scalable partner engagement and self-service execution with Channelscaler

Ribbon Communications Turning Partner Engagement into Partner Execution

Ribbon Communications needed a better way to unify a fragmented partner experience across onboarding, training, quoting, and transacting. Its old portal was used by only a small subset of partners, with limited visibility, inconsistent engagement, and too much manual work for internal teams. Ribbon turned to Channelscaler’s PRM platform to create a more scalable, self-service partner portal.

Channelscaler helped Ribbon launch a unified portal in under ten weeks, migrating live quotes and content from day one with no disruption. The new system drove a 70X increase in partner users, a 40X increase in partner companies, and more than 6,600 partner interactions in 2024, while cutting content support effort in half and enabling Ribbon to focus on strategic growth.

Ribbon Communications

Simon Beard

Head of Global Channel Programs