Case Study: TUI Group achieves time savings, flexible feed management and group-wide collaboration with Channable

TUI on how Channable can improve group wide collaboration, save time, and offer flexibility

TUI Group, a world-leading tourism company with many source markets and rapidly changing inventory, needed a way to keep ads and feeds accurate, reduce dependency on slow IT feed development, and harmonize processes across regions. To solve this, TUI turned to Channable for feed management and integration with Google Search Ads 360 (and other digital channels) to automate inventory-driven advertising and streamline group-wide collaboration.

Channable provided a single account with 50+ projects, reusable rules and feed templates, and automation tools (including exclude filters) that let marketing teams update feeds fast and without IT. As a result, TUI cut repetitive monthly work that previously took a day or two, reduced wasted ad spend, improved quality scores, lowered bounce rates, increased conversions, and achieved group-wide adoption and cost savings — all improving ROI and speeding campaign changes across source markets with Channable.

TUI Group

Martin Michels

Paid Search Manager