Case Study: Zuora achieves 7 figures of closed-won ARR with Champify

Zuora fast tracks 7 figures of closed won ARR with Champify

Zuora, an order-to-cash platform for enterprises, faced long sales cycles of 10-18 months and had difficulty leveraging its strong customer relationships to generate new pipeline. The company struggled to identify and prioritize warm prospects who had previous experience with its products, leaving valuable relationship intelligence untapped. To address this, Zuora partnered with Champify.

Using Champify, Zuora implemented a relationship intelligence solution that integrated with Salesforce to provide granular data on previous customer interactions. This enabled a multi-layered, personalized outbound strategy. The results for Zuora included a 65% meeting-to-opportunity conversion rate and over seven figures in new annual recurring revenue, including a major $240,000 multi-product deal directly attributed to the Champify-driven process.

Zuora