Case Study: Arco boosts leads and sales engagement with Challenger Selling

Arco boosts site visit conversions by 44% with Challenger

Arco, a safety equipment manufacturer, faced increasing competition from low-cost alternatives as customers failed to appreciate the necessity of its premium products. To differentiate itself, Arco partnered with Challenger to shift its messaging and prove its expertise was essential, not just a 'nice-to-have'.

Challenger helped Arco develop a marketing campaign with data-backed insights that highlighted the unrecognized risks and true cost of inadequate safety equipment. This new approach disrupted the customer journey and led to significantly higher engagement. The results for Arco included a 44% higher site conversion rate than the B2B benchmark, higher quality leads sustaining millions in revenue, and winning an International B2B Marketing Award for Thought Leadership.

Arco