Case Study: Retail Trust achieves 80% campaign efficiency with CGI's agentic AI

Retail Trust reduces manual campaign effort by 80% with CGI

The Retail Trust, a charity supporting the UK retail sector, sought to innovate by automating its campaign process to reduce manual effort and increase user engagement. They partnered with CGI to evolve their existing AI-powered Happiness Dashboard, aiming to streamline content sharing and feedback collection.

CGI implemented an Agentic AI solution called Campaign-in-a-Box, which automated the creation and feedback of highly personalized marketing content. This CGI solution transformed the charity's efficiency, reducing manual effort by 80% and providing a scalable, ready-to-use pipeline of quality content for their retail clients.

Retail Trust