Case Study: Brault & Martineau achieves omni-channel e-commerce agility with CGI and Intershop

Brault & Martineau cuts promotion time from 2 days to 2 hours with CGI

Brault & Martineau, a Quebec-based furniture and appliance retailer, was operating with five different e-commerce solutions across its branches, a system that was expensive and inefficient. They faced the challenge of transitioning to a single, more reliable and robust e-commerce platform. Vendor CGI proposed implementing Intershop's cloud-based omni-channel platform to address this need.

CGI implemented the Intershop e-commerce platform, leveraging its integration expertise and agile methodologies to complete the project on time and on budget despite pandemic challenges. The results were significant: Brault & Martineau reduced the time-to-market for promotions from two days to just two hours and substantially cut operating costs. The new platform provided a 360-degree customer experience, improved business agility, and allowed for a major expansion of its online services.

Brault & Martineau