Case Study: a professional sports organization in the U.S. improves attendance forecasting and pricing optimization with CGI and Google Cloud

a professional sports organization improves attendance forecasting with CGI and near-real-time ticket predictions

A professional sports organization in the U.S. wanted to improve the accuracy of its home-game attendance forecasts to better inform its pricing strategies. To address this challenge, CGI partnered with the organization, leveraging machine learning and the Google Cloud Platform.

CGI developed and implemented a near-real-time attendance prediction model using GCP services like BigQuery and Vertex AI. The solution provided the client with advanced analytics and pricing optimization insights. By delivering a more accurate forecasting model, CGI armed the client with vital data to feed into a dynamic ticket pricing model, ultimately increasing profits.