Case Study: International Retail Brand achieves more than double online sales with CFI Group

International Retail Brand - Customer Case Study

International Retail Brand, a UK‑headquartered retailer with strong online traffic, faced high dropout rates and low conversion despite heavy site visits. The company engaged CFI Group to identify what matters most to its online shoppers and pinpoint website improvements to reduce abandonment and boost conversions.

CFI Group applied its predictive science to link online customer satisfaction to shopper behavior, showing that a 5‑point improvement in technical site satisfaction (page speed, search, layout) would raise purchase likelihood by 3%, and highlighting operational priorities like range and stock availability. After CFI Group’s recommended technical and operational changes, the brand saw a steady increase in customer satisfaction, improved online conversion rates, and online sales more than doubled over the following year as more customers shifted to shopping online.