Case Study: Feastables drives 6.5% of revenue with Certainly's AI agent

Feastables drives 6.5% of total revenue with Certainly

Feastables, the snack brand from creator MrBeast, faced the challenge of scaling its customer experience to handle unpredictable, internet-scale traffic spikes driven by viral content. Their young, impatient customers expected an on-brand experience, but generic chatbots were providing canned responses and missing sales opportunities, causing revenue to leak. They partnered with the vendor Certainly to implement a custom AI agent.

Certainly built a bespoke AI agent that was designed to sell, not just support. The agent was trained on the Feastables brand voice to recommend products and nudge customers toward checkout. The solution drove $6.24 million in revenue, accounting for 6.5% of the brand's total revenue. It also achieved a 20% higher average order value post-chat and an NPS score of 52, significantly above the e-commerce average.

Feastables