Case Study: HP achieves higher channel sales engagement with Centrical

HP boosts channel training engagement 50X with Centrical

HP, a Fortune 100 technology leader, faced a challenge in engaging its channel sales partners. As independent partners, they rarely prioritized learning about HP's products or using its collaboration platforms, leading to missed sales opportunities. To address this, HP partnered with vendor Centrical to motivate partners to engage with its online training content.

Centrical implemented a customizable platform that used a game narrative to drive engagement. Partners earned points for completing activities like training modules, which could be redeemed for rewards. This solution from Centrical led to a dramatic increase in engagement, with 31% of users logging in to learn at least once a week and training completion rates growing by 50 times. This resulted in a significant increase in revenue for HP's product lines.

HP