Case Study: CSU-Global achieves improved employee engagement and development with Centrical

Gameffective at CSU-GLobal a How-to Guide for Choosing Gamification

CSU-Global Campus, led by Director of Enrollment Derrick Pope, set out to be one of the first higher-education employers to deploy an enterprise gamification program to boost employee engagement, development and performance. The team needed a clear, goal-driven approach—defining objectives, mapping the systems to be gamified, understanding users, and selecting effective game elements—while avoiding common pitfalls in vendor selection and rushed implementation.

After evaluating options, CSU-Global selected Gameffective to gamify KPIs and deliver dynamic e-learning that builds employee mastery. The vendor provided customizable, multi-department game mechanics and measurable content that increased engagement and supported varied play styles; careful design, realistic timelines and thorough testing helped ensure a smooth rollout and sustained value for staff development.

CSU-Global

Derrick Pope

Director of Enrollment