Case Study: Deutsche Telekom achieves 19% sales growth with Centrical

Deutsche Telekom drives 19% sales growth with Centrical

Deutsche Telekom, Europe's largest telecom provider, faced the challenge of building a direct connection with salespeople across its extensive retail partner network. Without this direct line, product knowledge and training passed through intermediaries, creating a "black box" with no visibility into actual skill gaps or learning outcomes. They partnered with Centrical to address this.

Using Centrical's mobile-first Telekom Partner Hub platform, the company connected directly with its external salesforce. The solution provided personalized microlearning, performance visibility, and gamified challenges. This enabled real-time coaching for managers and drove seller motivation. The results included a 19% increase in overall sales and a 32% rise in streaming platform subscriptions, with an 89% seller satisfaction rate.

Deutsche Telekom