Case Study: Comdata achieves 12% more sales/hour and 18% higher revenue per sale with Centrical

Comdata call center reps get 12% more sales per hour with Gameffective

Comdata, a leading European BPO with 50,000+ employees across 22 countries, faced inconsistent performance management as different centers used varied systems, scripts and KPIs. This made it hard to manage quality and coach agents at scale, increasing manager workload and slowing training and performance improvement.

Comdata piloted Centrical’s platform—combining KPI-driven gamification, personalized microlearning and real-time performance visibility—which standardized goals, feedback and training. The pilot delivered a 12% increase in sales per hour, an 18% rise in average revenue per sale, reduced training time and faster onboarding, boosted employee motivation and was scaled from ~400 pilot users to more than 3,500 agents.

Comdata

Nicola Benedetto

Head of Services & Processes Engineering