Case Study: Comdata boosts sales performance with Centrical

Comdata boosts average sales per hour by 12% with Centrical

Comdata, which operates over 110 contact centers globally, faced a lack of unified employee performance management. This led to inconsistent processes, wasted time, and uneven sales performance across its teams. The company partnered with Centrical to implement its performance management platform, seeking a standardized yet personalized approach to drive better results.

Centrical implemented a centralized performance management system blended with gamification and microlearning for Comdata's teams. The solution included tailored KPIs, regular quizzes, simulations, and competitive challenges. This resulted in an 18% increase in sales revenue and a 12% rise in average sales per hour. Due to this significant impact, Comdata expanded Centrical from 400 to over 3,500 users, also reducing new hire training time.

Comdata