Case Study: Cellular Sales boosts retail sales and employee engagement with Centrical

Cellular Sales boosts handset sales 53% with Centrical

Cellular Sales, Verizon's premier U.S. retailer, faced the challenge of effectively engaging its large, millennial workforce to drive performance and maintain a focus on multiple company goals. They wanted to modernize training and incentives, moving away from outdated quarterly reviews to a system of real-time feedback and personalized coaching. To address this, they partnered with vendor Centrical and implemented its platform to orchestrate their Elevate employee performance program.

Using Centrical's platform, Cellular Sales launched a gamified program where employees could track performance in real time via a mobile app, receive personalized microlearning, and progress through levels with rewards. The solution provided managers with tools for targeted coaching based on live performance data. The measurable results were significant: highly engaged employees achieved 53% more handset sales, doubled combo sales, and saw a 45% increase in phone accessory sales. Centrical helped shift the company's communication culture and drove substantial business growth.

Cellular Sales

Brian Snyder

Regional Director