Case Study: Fortune 100 Tech Company achieves 18% higher channel sales revenue with Centrical

18% higher channel sales revenue through higher learning engagement

A leading Fortune 100 technology manufacturer faced low engagement from its channel sales partners: partners rarely used the company’s learning content or collaboration tools, leaving the brand less top-of-mind and creating missed sales opportunities. The company partnered with Centrical to address this engagement gap.

Centrical delivered a customizable, gamified learning platform—integrating data sources, using game narratives and missions tied to courses, and rewarding activities with points redeemable for swag—to drive desired behaviors. Within three months 31% of users were logging in regularly (many more than twice a week) and channel partners in the program generated over 18% higher sales revenue.