Case Study: VILA VITA Parc Hotel achieves increased bookings and personalized guest engagement with Cendyn's Guestfolio CRM

Vila Vita Parc Hotel - Customer Case Study

Vila Vita Parc Hotel, a 5‑star luxury resort on the Algarve, faced the challenge of meeting very high guest expectations and managing a constant stream of requests during peak season—restaurant and spa bookings, activities, surveys and ongoing communication. To centralize guest data and automate personalized outreach, the hotel implemented Cendyn’s Guestfolio CRM.

Cendyn’s Guestfolio enabled Vila Vita Parc Hotel to engage guests before, during and after their stay through detailed guest profiles and personalized email automation, which the front desk uses to tailor services. The result was increased bookings and stronger guest engagement—measurable outcomes include a 20% average CTR on automated emails (56% CTR on the pre-arrival welcome) and top industry recognition (No.1 on TripAdvisor in their region and No.2 in TripAdvisor’s 2017 Luxury Hotels in Portugal).

Vila Vita Parc Hotel

Roberto Venturinha

Customer Service