Case Study: Viceroy Sugar Beach achieves 42x ROI and increased direct bookings with Cendyn's intent‑data display advertising

Viceroy Sugar Beach success story - drive direct bookings with display ads

Sugar Beach, a luxury Viceroy resort in St. Lucia, partnered with Cendyn (formerly NextGuest) to grow direct revenue, bookings, and repeat business through online display advertising and Digital Marketing services. The hotel's primary challenge was shifting bookings from OTAs to its own website while improving the return on ad spend.

Cendyn implemented a data‑driven display ad program using travel intent data, unique traveler profiles, and machine learning to target users ready to book; over a year this generated 2.3k clicks, 149 direct bookings and a 42x ROI, increased brand awareness, drove high‑quality website traffic, and reduced dependency on OTAs. Cendyn’s approach delivered measurable lifts in direct revenue and remarketing audience quality.

Sugar Beach