Case Study: Tsogo Sun achieves a 20:1 return and 20% revenue increase with Cendyn

Tsogo Sun Website Achieves 20:1 Return

Tsogo Sun, a South Africa–based hospitality, gaming and entertainment group with 13 casinos and over 100 hotels, faced a fragmented digital presence across more than 17 corporate, hotel, gaming and conference websites and needed to improve conversion rates, grow direct bookings, build brand awareness and increase loyalty sign-ups. Tsogo Sun partnered with Cendyn to launch a consolidated site powered by the smartCMS Website Technology Platform to serve as the brand’s central digital revenue engine.

Cendyn implemented a single, cloud‑hosted website integrating 15+ applications (including the Brand Rewards program and Live Casino Slots Payout Displays), a CDN for fast delivery and centralized booking functionality to reduce distribution costs and boost conversions. The Cendyn solution produced measurable impact: a reported 20:1 return, 20% year‑over‑year revenue growth, a 56% decrease in homepage bounce rate and a 25% increase in loyalty membership enrolment.

Tsogo Sun