Cendyn
67 Case Studies
Case Study: Trump Hotels achieves centralized guest profiles and personalized guest experiences with Cendyn
A Cendyn Case Study
Trump Hotels - Customer Case Study
Trump Hotels, an internationally recognized luxury hotelier, needed to deliver highly personalized guest experiences but faced fragmented data across multiple systems. To unify CRM, Opera (PMS), the website and booking engine, SynXis CRS, and guest reviews into clean profiles, Trump Hotels engaged Cendyn and its NextGuest CRM to meet these integration and recognition requirements.
Cendyn implemented NextGuest CRM to tie all guest touchpoints into a single platform, giving agents one‑click access to consolidated guest dashboards and a two‑way survey integration that attaches feedback to individual profiles. The solution enabled granular segmentation, scheduled and ad‑hoc campaigns, embedded campaign results in profiles, and seamless guest recognition at booking and check‑in—centralizing all guest profiles for Trump Hotels and allowing measurable improvements in campaign execution, tracking and personalized guest interactions.
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