Case Study: The Watergate Hotel achieves 113% increase in direct bookings with Cendyn

The Watergate Hotel Sees 113% Increase in Direct Bookings

The Watergate Hotel, a luxurious urban resort on the Potomac River in Washington, DC, needed to grow website traffic, personalize the guest experience, and boost direct online bookings and revenue. Cendyn was engaged to overhaul the hotel’s digital presence and marketing to meet these goals.

Cendyn implemented a highly visual website redesign—adding video and a Points of Interest map—and launched multichannel marketing efforts including SEM, SEO, and online advertising. After six months, Cendyn’s work delivered an 85% increase in monthly website visitors, a 113% increase in direct bookings, an 80% lift in conversion rate, an 82% increase in monthly revenue, and 40% ROAS growth year over year.

The Watergate Hotel