Case Study: Stratosphere Hotel achieves 24% increase in direct website revenue and 2x conversion rate with Cendyn's booking engine

The Stratosphere Hotel's success with Cendyn's direct distribution tools

Stratosphere Hotel, a 23‑story property on the north end of the Las Vegas Strip with over 2,400 rooms, faced an underperforming website and heavy reliance on OTAs. The hotel’s booking widget wasn’t integrated, content and offers were scattered across pages, and a clunky, image‑less booking engine with a small CTA left no clear path to conversion. To address this, Stratosphere Hotel engaged Cendyn, using Cendyn’s Booking Engine along with Pegasus CRS & Distribution and Website Design & Creative Services.

Cendyn implemented an integrated booking engine and redesigned site elements to make rates, images and special offers clear and easy to book, adopting OTA‑style features to optimize conversions. Within weeks Cendyn’s solution drove higher‑quality traffic and delivered a 2x increase in conversion rate, a 24% increase in direct website revenue and a 20% increase in direct bookings, reducing dependency on OTAs and improving overall profitability.