Case Study: InterContinental New York Barclay increases social media followers and engagement with Cendyn

The Intercontinental New York Barclay elevated its social media presence and increased followers

InterContinental New York Barclay partnered with Cendyn (Digital Marketing) to strengthen the hotel’s social presence — including its acclaimed restaurant, The Gin Parlour — aiming to increase followers, boost engagement, and lift overall reach and awareness across social channels.

Cendyn implemented ongoing social media management, curated influencer-created content, and staged custom photo shoots (including dedicated shoots for The Gin Parlour) to build a rich image database and tell a cohesive brand story. As a result, Cendyn grew the hotel’s fan base from roughly 1K to over 4.9K followers in one year and delivered measurable uplift (+63% IG followers, +481% IG engagement, +385% FB post reach).

InterContinental New York Barclay