Case Study: The Brown Palace Hotel and Spa achieves a 17% increase in bookings and 127% boost in natural search rankings with Cendyn

The Brown Palace Hotel and Spa Increased Bookings Initiated with A Cohesive Content Strategy

The Brown Palace Hotel and Spa needed a fresh way to generate awareness and attract guests for a milestone anniversary and a year of interactive events. Cendyn delivered a cohesive content marketing strategy—creating website promo slides, branded social media posts and custom images, and targeted blog content—designed to engage key customer segments and drive traffic and social growth.

Cendyn implemented a cross‑channel campaign that paired event‑specific creative with long‑tail, location‑based SEO content and coordinated promotion across website, social, and blog channels. The effort increased Facebook followers by 7%, boosted natural search keyword rankings by 127%, and produced a 17% rise in bookings initiated, demonstrating measurable uplift in awareness, search visibility, and demand.

The Brown Palace Hotel and Spa