Case Study: Miraval Resorts achieves $12.65M+ revenue and 12.05X ROAS with Cendyn’s eInsight CRM & Digital Marketing

The best of CRM and Digital Marketing

Miraval Resorts, a luxury wellness resort operator with locations in Arizona, Austin and Lenox, faced sudden disruption when the COVID‑19 pandemic halted travel just as two new properties were launching. Miraval turned to Cendyn, leveraging Cendyn’s eInsight CRM and digital marketing services to keep previous guests engaged, clearly communicate property status and health protocols, and plan a strategic, phased re‑entry to market while preserving the brand’s mindful messaging.

Cendyn deployed data‑driven CRM communications and audience‑targeted digital campaigns to maintain engagement during the marketing blackout and then drive distinct demand to each resort without cannibalization. The partnership enabled a rapid recovery for Miraval Austin and strong overall performance: in 2020 Miraval achieved 58.3M+ impressions, 753K+ clicks, $12.65M+ in revenue, a 12.05X ROAS and 59% database growth. Since working with Cendyn from 2014, Miraval has reached 156M+ guests, generated 23.6K+ bookings and more than $70M in revenue.

Miraval Resorts

Heather David

Director of Digital Marketing