Case Study: Seneca Gaming Corporation achieves rapid revenue recovery and optimized phased reopening with Cendyn

Seneca Gaming Corporation's success with Cendyn's Guestrev

Seneca Gaming Corporation, the Seneca Nation’s tribally chartered operator of three Class III casino resorts in New York, faced sudden closures beginning March 16, 2020 due to the COVID-19 pandemic and needed new health protocols, phased reopening plans, and both short- and long-term forecasting and revenue-management strategies amid reduced staff and unclear demand. To address this, Seneca turned to longtime partner Cendyn, leveraging Cendyn’s software and the Guestrev revenue-management solution alongside dedicated account team support.

Cendyn worked with Seneca to build agile forecasting scenarios, adapt Guestrev to market conditions without relying on historical data, and implement revenue strategies in June to support a mid‑July reopening. By August/September the properties were back to a solid position, with “responsive” revenue numbers and a significant increase compared to the prior year—results Seneca attributes directly to Cendyn’s technology and expert account team.

Seneca Gaming Corporation

Corey Stanley

Director of Revenue Management