Case Study: Hotel Zetta San Francisco achieves 1000% ROAS and 27 direct bookings with Cendyn

San Francisco hotel drives direct bookings with Google Hotel Ads

Hotel Zetta San Francisco engaged Cendyn to drive more direct bookings and reclaim market share from OTAs using Cendyn’s Digital Marketing services, specifically a Google Hotel Ads (GHA) strategy tailored to the property’s needs.

Cendyn’s metasearch team implemented strategic bid optimizations and synced targeting across SEM, GDN and GHA by integrating Google Ads lookalike and remarketing audiences and adjusting bid multipliers by device, location, length of stay, booking window and traveler dates; they also added a GHA icon to boost brand awareness. The campaign delivered 27 bookings, 328 clicks and a 1000% ROAS (approximately 10x ROI) over two months, improving Hotel Zetta San Francisco’s GHA position and driving more qualified traffic to the booking engine.

Hotel Zetta San Francisco