Cendyn
67 Case Studies
Case Study: Roslin Beach Hotel achieves 249 wedding leads and 5 bookings with Cendyn Facebook lead-generation ads
A Cendyn Case Study
Roslin Beach Hotel's success with Facebook advertising
Roslin Beach Hotel, a highly regarded coastal hotel on the Thames Estuary with an AA Rosette–awarded restaurant and popular wedding venue, needed to attract qualified leads for on‑property weddings. Cendyn was engaged to provide Digital Marketing support, specifically running a Facebook Lead Generation video ad campaign to showcase the hotel’s luxury coastal setting and drive wedding inquiries.
Cendyn launched the video lead‑gen ad from May through December, generating 249 leads from 332k impressions and 4,512 link clicks, achieving a 1.36% CTR (above the 0.9% Facebook benchmark). The campaign produced 5 bookings and $862.89 in additional revenue, demonstrating that Cendyn’s use of engaging video creative and ongoing creative refreshes effectively increased qualified wedding RFPs for Roslin Beach Hotel.
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